Cake Baby Logo

The purpose of this project was to increase typographic sensitivity through research and identity development in the creation of simplistic, relevant word and lettermarks. Requirements: Select a business (store, restaurant, corporation, company etc…) from a movie or television show and design a logo for it. The idea is that it needs to be based on fiction from a movie or television series. I had to take this logo and create two wordmarks and a lettermark for it. If you are familiar with the movie Bridesmaids that is where the brand Cake Baby originated from.