This being my final year in college for my Advertising Capstone, we were assigned to develop and pitch a campaign for the cosmetic brand Mary Kay. This project included doing primary and secondary research on the brand then analyzing that information to create a new proposal for the company. My group decided to create a sub brand for Mary Kay known as Kx. On this page you will see a magazine ad, a billboard segment and an in store display. Other parts of this project not shown below: primary & secondary research, packaging, media plan and commercial.